In a few cases, companies can give rise to completely new industries, as ebay did with the online auction industry. What were now starting to see, as online retailers begin to capitalize on their extraordinary economic efficiences, is the shape of a massive mountain of choice emerging where before there was just a peak. Becke chairman of the supervisory board, aegon blue square re n. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. It was established by digitel in september 2001 to provide wireless public and private telecommunications.
Her creative clients move away from the splatter, chaos and overwhelm of the typical creative entrepreneur by learning a new approach to peaceful, creative and. Uncover why sun cellular is the best company for you. Are there lasting companies that are successful in creating blue oceans. Blue ocean strategy the future trend of business strategy. Dmpi launched its wireless service, known as sun cellular, in march 2003. How to create uncontested market space and make the competition irrelevant, coauthored with w. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Blue ocean strategy can be applied across sectors or businesses.
Sun cellular victory central mall, caloocan, metro manila. Injection stretch blow molded articles and random copolymers for use therein. Shop southern university at new orleans apparel, textbooks, merchandise and gifts at the knights bookstore. The authors claim that the blue ocean strategy is a result of several years of study of strategic moves by over 30 industries in a span of 100 years. In 2010, polish group thinktank selected blue ocean strategy as one of the top 20 books that have shaped polish leaders. Blue ocean strategy is a corporate strategy will be to tap the markets to compete to irrelevant unclaimed fascinated. Wendi kelly is devoted to coaching creative entrepreneurs who are ready to take the leap into clarity, happiness and success in business and life. Twentyfive hundred years ago, sun tzu wrote this classic book of military strategy based on chinese warfare and military thought. Sun offers a wide range of service innovations for mobile telephony from voice, messaging and international roaming services, to wireless broadband and valueadded services for consumers and businesses alike. I was confused because i have not used the phone that much for the past one month.
By continuing to view our site, you consent to our use of cookies. This strategy is what is known as the blue ocean strategy. This theory is backed up by a comprehensive study of 150 strategic plays in over 30 industries in the last century. To make it clear and justifying my true insight about this book, ill explain a piece of red before we go deep into the blue ocean. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. By connecting our members, and amplifying their experiences and aspirations, we influence policy, practice and perception, in order to reduce disadvantage and discrimination and stop people being ignored and isolated. We are a network of people and groups living in england who have and do experience mental distress and want to change things for the better. Chan kim, has been translated into 41 languages globally. We produce more than 350,000 tonnes per year in 2 production centres in mataro mataro and seville, which total over 100,000 m2 in area. This strategy helps a company in entering a market where there is no competition. On a graph, the horizontal axis depicts a range of factors that a company competes on while the vertical axis shows the offering level received by the buyers.
Weve got lots of exciting value added services for you. Making competitive moves mastering strategic management. Big sun is a surfboard and surf essentials online store based out of mt maunganui, new zealand. Companies should instead look for new market space and ways to reinvent the industry. Richard has 28 years of architectural design experience and has worked with private and public clients throughout florida and the southeast u. Southern university at new orleans bookstore apparel. Sep 26, 20 the sun cellular customer service pertains to the department of the company which provides services to customers before, during and after a purchase in order to further enhance customer satisfaction that included customer support, automated customer service, instant feedback and standardization among others. Successful companies are not competing in red oceans. If you continue browsing the site, you agree to the use of cookies on this website.
Blue ocean challenges companies to step out of the bloody competition by creating their market space that renders competition irrelevant. The strategy is embodied in the book entitled blue ocean strategy by professors w. Southern university at new orleans new, used, rental and. One of the most successful efforts to do so is the book blue ocean strategy, by. I have looked the book from that projects perspective and i like the structure and the content of the book. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure.
Helping people achieve a lifetime of financial security business development strategies from sun tzu to blue ocean wolf s. We love to know how blue ocean strategy, blue ocean shift, and blue ocean leadership is applied around the world by other people and we monitor for blue ocean mentions so we will know if you do not abide by our rules. Surf, chat, personalize your phone with the hottest ringtones and more. Of the many strategic planning models that exist, the blue ocean strategy could be considered the pacifist of the group. Aug 17, 2016 blue ocean technical services has showcased a wide range of products at its 2016 seminar and exhibition titled. The british empire set high standards for the collection and availability of information with regard to several aspects of life in its colonies. We always welcome members views, news, feedback or comments. If you are new to strategy, you should read a basic book first before coming to this book. It shows how a new blue ocean strategy creates a unique value curve, focusing on values critical to customers at the expense of lessimportant factors the strategy canvas gets you to focus on bigpicture strategic items, rather than getting mired in numbers, spreadsheets, and incremental improvements. The basic proposition of the blue ocean strategy is that many successful companies have built their competitive advantage by. Compare this with 25 languages for books by gates, 27 and 29 for welch and porter respectively, and you realise just how popular the book has.
I have read over 3000 books for the past 15 years but when it comes to strategy whether in business, leadership and personal life here are the best books i would recommend for strategy. Blue ocean strategy how to create uncontested market space and make the competition irrelevant excerpts from press information of the book by w. Facebook twitter youtube instagram mobile rss podcasts. Blue ocean online course learn the basics blue ocean strategy. Reviewed by special k, etmg writer and blogger in their bestselling book, blue ocean strategy. This blog which focuses on legal issues in the philippines gives a brief overview of blue ocean strategy and applies the concept to a number of cases in the philippines. Blue ocean strategy studies demonstrate that every blue ocean will eventually turn red due to fast entries into the market and the literature leaves a gap in understanding how blue ocean could be. Skillful leaders win wars without any fighting sun tzu art of war. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Blue ocean strategy making the competition irrelevant a. Compare pay for popular roles and read about the teams worklife balance. How to create uncontested market space and make the competition irrelevant, a book by professors w. Beating the competition the blue ocean way, marketing methods. The rapid pace of innovation and change in recent years has led scholars and executives to search for an approach to strategy that is more dynamic than harvard professor michael porters classic five forces.
Blue ocean unveils new products, business solutions the. My sun accounts no linked account please link an account add new account. The blue ocean paradox there is a wonderful book, the blue ocean strategy, now on the business best seller lists that encourages businesses to look beyond simple extensions of todays products and services, and to find their own unique products that appeal to a vast wave of new customers. A smart technology partner to nigeria, which took place in lagos. The art of war is a treatise on ancient chinese military strategy, but its tactics translate well to the world of politics, economics, and business psychology. How can a company break out of the red ocean and create a blue ocean. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level.
The practicality of the book is its best charasteristic it is very consice in representation, but broad enough to provide value. Chan kim and renee mauborgne, harvard business school press since the dawn of the industrial age, companies have engaged in headtohead competition. If desired, senior management should deliberately steer strategy towards blue ocean to avoid red ocean strategy and weakening all the players in the existing marketplace. Starting out as an solar panel manufacturer, blue sun group moved into supplying the australian wholesale market with solar systems.
To learn more about the power of blue ocean strategy, visit. Find out what works well at sun cellular from the people who know best. Blue ocean strategy in the networked society ericsson. Bluesun is a spanish company dedicated to manufacturing household care products. Blue ocean strategy, expanded edition and millions of other books are available for instant access. In short, you create a blue ocean by focusing on the factors that customers really care about, while discarding factors they dont. Entrepreneur 15 of the most inspirational books for. Business development strategies from sun tzu to blue ocean.
Blue ocean strategy is here to challenge everything you thought you knew about the importance of strategic success. Feb 23, 2012 this has been our ordeal with sun cellular and all we ask is to cancel our broadband internet without paying the pre termination fee. After having read the contents hereof, subscriber agrees to the supply of telecommunications services service under the terms and conditions hereinafter contained, smart communications, inc. I love newer ones like blue ocean strategy and all the freaknomics books. The blog analyzes and argues that companies such as cebu pacific, international marketing group img and sun cellular have all made blue ocean moves. Since the firms establishment in 1991, richard has maintained a hands on role in the planning and design of each project. Operating since 2005, blue sun group is an australian private company with its head office in brisbane and a strong heritage in the solar industry. A global bestseller and one of the best business strategy books available, blue ocean strategy challenges everything you thought you knew about strategic. Mandatory reading in business schools and executive offices, sun tzus classic on resolving and avoiding conflict is full of timeless lessons that are easily applied on and off of the. Chan kim and renee mauborgne embodies and published by the harvard business school press. What is blue ocean strategy about blue ocean strategy. The art of war by sun tzu book summary tyler devries. Download this books into available format 2019 update. Theory and evidence, examined the dutch retail industry during.
The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Shop southern university at new orleans new, used, rental and digital textbooks at the knights bookstore. We have over 500 employees and 12 brands, and are active in 26 countries. Use the sun shop locator to look for the sun shop nearest you. China mobile ceo wang jianzhou talked about chinas hinterland. From mobile telephony, sun cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and valueadded services for consumers and businesses. But in most cases, a blue ocean is created from within a red ocean when a company. Company or smart agrees to supply the service under the. How to create uncontested market space and make the competition irrelevant, w. I realised this as i had an excellent use case to apply the book in a strategy project.
Blue ocean strategy pushes companies to create new industries and break away from the competition. Studied 150 strategic moves spanning more than 100 years and 30 industries blue ocean strategy is the simultaneous pursuit of low cost and differentiation aim is not to outperform the competition but to make it irrelevant. The book is realistic as it goes further to show companies on how to. Shop online or meet us in person at our showroom, viewings available by appointment. Our surfboards are made locally and are of highest quality, refinement and finishing by experienced craftsmen. Sun business aims to help business owners who are seeking innovative ways to reinvent themselves get more rewarding ways to gain leverage over their respective competitors. This helps any company to assert the whole market as its own as there are no others to compete with. Blue ocean strategy is a corporate strategy that aims to tap unclaimed markets making competition irrelevant. The award winning book about the requirements for strategic success is also about transforming, rebuilding and creating new markets. Executive office suites, conference rooms and office space.
You cannot copy in full or in part any of our full text content and our original ed images without our prior consent. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. There is ample opportunity for growth tbat is both profitable and rapid. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. This concept will help the client find a value which is different as well as low cost. Its a useful read for marketers looking for innovative ways to approach business. Like bos, sun tzu teaches that opportunities are defined by emptiness.
The presentation introduces to red ocean and blue ocean companies, how blue ocean. If you focus on how to beat the competition as part of strategy development this will typically lead you to a red ocean strategy. Get the inside scoop on jobs, salaries, top office locations, and ceo insights. Jul 14, 2014 i have been using sun cellular postpaid mobile for one year and suddenly, i realized that my account has been charged with p1200. Blue ocean strategy usually talks about creating a blue ocean for your business and creating barriers for other businesses to imitate. Its filled with benchmarking, fighting for a smaller and smaller portion of an already shrinking pie. Since that time, all levels of military have used the teaching on. Strategy canvas from blue ocean strategy shortform blog. Blue ocean strategy is the most successful book on business masterplanning. Our surf essentials are sourced internationally from. How to think and act strategically to deliver outstanding results.
Reporter darren dahl recently sat down with the authors of blue ocean strategy, w. Dmpi, commercially known as sun cellular is a whollyowned subsidiary of digitel, and is one of the philippines leading mobile telecommunications companies. Mar 10, 2005 beating the competition the blue ocean way inc. I would love to hear of more cases where the books frameworks and tactics. The blue ocean strategy tools strategy canvas this tool serves as both a diagnostic aid and an action framework for creating blue ocean strategies. Think tankbeyond the five forces model and blue ocean.
The subscriber has read the terms and conditions of this service agreement agreement. Jul 03, 2009 value innovation traditional strategy process swot analysis, firms try to compete better in their business environment blue ocean strategy reconstructs market boundaries in order to reach beyond existing demand establish it through business innovation and new values for customers align the whole system values, price, cost 4. In 2011, pldt acquired digitel, including sun cellular, from jg summit holdings. Blue oceans, where a market space is new and uncontested, and strategy centers around value innovation. Blue ocean strategy, how to create uncontested market and make competition irrelevant. To reset your password, identify the sun mobile number or email address you used to register to my sun. Sun offers a wide range of service innovations for mobile telephony from voice, messaging and international roaming services, to wireless broadband and valueadded services for.
Blue ocean strategy, value innovation and creating uncontested market space. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was. Search and find sun shop locations all over the philippines. In search of excellence bestselling book companies in book began to fall from rankings within 2 years, 23 by 5 years. I decided to give it a try and i must confess it has been a tedious task, or rather a challenge to try and do outside my regular working hours. Based on the best selling books hbr press translated in over 41. I recently wondered why we shouldnt apply blue ocean strategy to telcos within the networked society.
Chan kim and renee mauborgne and published by harvard business school press. If you can only read one, this is the best strategy book. The blue ocean strategy is a corporate strategy that aims to tap unclaimed markets making competition irrelevant. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. Intuit quicken blue ocean shift blue ocean strategy. So, i called up the customer care and i was told my account has been charged with p800 for data uses through gprs. And, like bos, finding success means exploring areas in which there are fewer compet. By allowing bluesun to take care of all your office needs you are able to focus on your doing what you do best running your business. The malta blue books date back to the times of the british administration of the 19th and 20th centuries. Pdf harvard business school press blue ocean strategy rajeh. About us no trip to yarraville would be complete without a visit to the sun bookshop tucked into the gorgeous art deco sun theatre building, the shop is packed with wellchosen fiction, biography, history, travel, science and crime and a great collection of beautiful art, photography and craft books.
The strategy is in the book blue ocean strategy by title professors w. Dear deidre our in house agony aunt solves your personal problems. Blue ocean strategy bos is one significant, but small aspect of sun tzus overall system. What is the relation between the strategy of sun tzu and. There youll find all the resources you needfrom ideas in practice and cases from government and private industry, to teaching materials, mobile apps, realtime updates, and tips and tools to help you make your blue ocean journey a success. Based on a study of 150 strategic moves spanning more than a 100 years and thirty industries, the authors. Blue ocean is a strategy that is used to enter new and unexploited markets by creating new demand and thereby earning a high level of profits. Just imagine, with all the troubles that we have to go through, we were never given a credit for the months we are not able to use their service mainly because the company cannot provide us a quality service. Below, hansen shares some of the books that have inspired him. For inquiries about our products or pricelist, please leave your email to us and we will be in touch within 24 hours.
Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. How to create uncontested market space the economic times. This is a thought provoking book as so many others. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Chan kim and renee mauborgne, to discuss their counterintuitive.
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